Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust

Authors

Ben Beck, Brigham Young UniversityFollow
Stefan Wuyts, Penn State
Sandy Jap, Emory University

Keywords

consumer, trust, marketing

Original Publication Citation

Beck, B. (2023). Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust. Competitive session presentation at Winter AMA, Nashville, TN.

BYU ScholarsArchive Citation

Beck, Ben; Wuyts, Stefan; and Jap, Sandy, "Guardians of Trust: How Review Platforms Can Fight Fakery and Build Consumer Trust" (2023). Faculty Publications. 8347.
https://scholarsarchive.byu.edu/facpub/8347

Document Type

Presentation

Publication Date

2023

Publisher

American Marketing Association

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Assistant Professor

Copyright Use Information

https://lib.byu.edu/about/copyright/