The Art of War: Managing the Intricacies of Supply Chain Power and Trust

Authors

Stanley E. Fawcett, Brigham Young University - Provo
J. Bonner Ritchie, Brigham Young University - Provo
Cynthia Wallin Blair, Brigham Young University - ProvoFollow
Scott C. Webb, Provo College

Keywords

supply chain collaboration, opportunism in alliances, experiential learning

Abstract

Every Battle Is Won before It Is Fought

—Sun Tsu, The Art of War

Supply chain management (SCM) has been identified as the company’s ultimate core capability and the enabler of winning business models (Fine, 1998; Lyons, 2003). Yet, experience shows that collaboration—the foundation for agile, adaptive supply chain (SC) relationships—is more challenging to cultivate than many managers anticipate (Beth et al., 2003, p. 64). One source of the challenge is that the interdependencies that make collaboration valuable also provide an incentive to compete and claim value for private interests.

Original Publication Citation

Fawcett, S., B. Richie, C. Wallin, S. Webb. 2009. “The Art of War: Managing the Intricacies of Power and Trust.” Decision Sciences Journal of Innovative Education, 7(1), 239-247.

BYU ScholarsArchive Citation

Fawcett, Stanley E.; Ritchie, J. Bonner; Blair, Cynthia Wallin; and Webb, Scott C., "The Art of War: Managing the Intricacies of Supply Chain Power and Trust" (2009). Faculty Publications. 8342.
https://scholarsarchive.byu.edu/facpub/8342

Document Type

Peer-Reviewed Article

Publication Date

2009

Publisher

Decision Sciences Journal of Innovative Education

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Associate Professor

Copyright Use Information

https://lib.byu.edu/about/copyright/