Benchmarking trust signals in supply chain alliances: moving toward a robust measure of trust

Keywords

supply chain trust, alliance management, trust measurement

Abstract

Trust is a vital ingredient in modern supply chain (SC) alliances. Yet, most measures of trust are rather simplistic. This paper aims to review the trust literature to identify the different facets of SC trust. A multi‐faceted measure of trust is then developed and used to benchmark the extent to which trust signals are used in alliance management.

Original Publication Citation

Jones, S., S. Fawcett, A. Fawcett, C. Wallin. 2010. “Benchmarking Trust Signals in Supply Chain Alliances: Moving Toward a Robust Measure of Trust.” Benchmarking: An International Journal, 17(5), 705-727.

Document Type

Peer-Reviewed Article

Publication Date

2010

Publisher

Benchmarking: An International Journal

Language

English

College

Marriott School of Business

Department

Marketing

University Standing at Time of Publication

Associate Professor

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