Business Communication Practices From Employers’ Perspectives

Authors

Tina A. Coffelt, Iowa State University
Matthew J. Baker, Brigham Young University - ProvoFollow
Robert C. Corey, Iowa State University

Keywords

written, oral, visual, or electronic communication

Abstract

This study investigates the meaning of communication skills from employers’ perspectives. Students enrolled in a business communication course were asked to contact potential employers in their fields of interest, requesting information about important communication skills in those fields. Using content analysis, two coders familiar with business communication analyzed 52 of the resulting open-ended responses. The analysis of 165 skills suggests employers recall oral communication more frequently than written, visual, or electronic communication skills. Of oral communication subskills, interpersonal communication was mentioned more than other workplace communication skills.

Original Publication Citation

Coffelt, T. A., Baker, M. J., & Corey, R. C. (2016). “Business Communication Practices from Employers’ Perspectives.” Business and Professional Communication Quarterly, 79(3), 300–316. https://doi.org/10.1177/2329490616644014

BYU ScholarsArchive Citation

Coffelt, Tina A.; Baker, Matthew J.; and Corey, Robert C., "Business Communication Practices From Employers’ Perspectives" (2016). Faculty Publications. 8018.
https://scholarsarchive.byu.edu/facpub/8018

Document Type

Peer-Reviewed Article

Publication Date

2016

Publisher

Business and Professional Communication Quarterly

Language

English

College

Humanities

Department

Linguistics

University Standing at Time of Publication

Associate Professor

Copyright Use Information

https://lib.byu.edu/about/copyright/