Title

Localized Myth: Creating and Maintaining Persuasive Power

Keywords

Myth, persuasive power, rhetoric

Abstract

Every company has a story that explains its origins and defines its expectations for its workers and leaders. These stories allow business managers and leaders to influence, guide, and even control employees' decisions and behaviors. Successful business leaders draw many of their persuasive characteristics (particularly their ability to influence employees, customers, and even rivals) from the long tradition of public rhetoric associated with government leaders and politicians. By employing the discursive strategies of public-sphere rhetors, managers and leaders create unity, build support, and manage dissent both inside and outside of their organizations.

Original Publication Citation

Rawlins, Jacob D. “Localized Myth: Creating and Maintaining Persuasive Power.” Enculturation 25(27 September 2017).

Document Type

Peer-Reviewed Article

Publication Date

2017-09-27

Publisher

enculturation

Language

English

College

Humanities

Department

Linguistics

University Standing at Time of Publication

Assistant Professor

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