business communication courses, curriculum design, competency
In this article, we outline a competency-based approach to teaching business communication. At the heart of this approach, classroom instruction, assignments, and evaluation center on a goals-oriented and receiver-centric understanding of communication in which students are taught strategies for meeting five core competencies of business communication: professional, clear, concise, evidence driven, and persuasive. This is not a reinvention of the curriculum but instead a pivot that positions existing disciplinary knowledge and best practices into a clear, memorable, and professionally oriented framework to help students build critical communication skills that can be applied strategically across a range of business situations.
Original Publication Citation
Lucas, Kristen, and Jacob D. Rawlins. “The Competency Pivot: Introducing a Revised Approach to the Business Communication Course.” Business and Professional Communication Quarterly 78/2 (2015): 167–93.
BYU ScholarsArchive Citation
Rawlins, Jacob D. and Lucas, Kristen, "The Competency Pivot: Introducing a Revised Approach to the Business Communication Curriculum" (2015). Faculty Publications. 6343.
© 2015 by the Association for Business Communication
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