Keywords
marketing, book displays, shelving, browsing collection, circulation
Abstract
Business librarians at Brigham Young University’s Harold B. Lee Library are confronted with considerable and consistent declines in usage of print books in business and economic disciplines. Inspired by commercial businesses, where in-store displays are commonly used to increase sales, business librarians decided to highlight the library’s business and economics collections by creating book displays. The study revealed that displays produced a substantial increase in circulation. Prior to the displays, featured books had an average usage of less than four times per year; after these books were featured in the displays, their usage per year increased by 58%
Original Publication Citation
Camacho, Leticia, Andy Spackman & David Cluff (2014). Face Out: The Effect of Book Displays on Collection Usage, Journal of Business & Finance Librarianship, 19:2, 114-124, DOI:10.1080/08963568.2014.883874. http://dx.doi.org/10.1080/08963568.2014.883874
BYU ScholarsArchive Citation
Camacho, Leticia; Spackman, Andy; and Cluff, David, "Face Out: The Effect of Book Displays on Collection Usage" (2014). Faculty Publications. 6240.
https://scholarsarchive.byu.edu/facpub/6240
Document Type
Peer-Reviewed Article
Publication Date
2014-04-04
Publisher
Taylor & Francis Group
Language
English
College
Harold B. Lee Library
Copyright Use Information
https://lib.byu.edu/about/copyright/