Keywords

marketing, book displays, shelving, browsing collection, circulation

Abstract

Business librarians at Brigham Young University’s Harold B. Lee Library are confronted with considerable and consistent declines in usage of print books in business and economic disciplines. Inspired by commercial businesses, where in-store displays are commonly used to increase sales, business librarians decided to highlight the library’s business and economics collections by creating book displays. The study revealed that displays produced a substantial increase in circulation. Prior to the displays, featured books had an average usage of less than four times per year; after these books were featured in the displays, their usage per year increased by 58%

Original Publication Citation

Camacho, Leticia, Andy Spackman & David Cluff (2014). Face Out: The Effect of Book Displays on Collection Usage, Journal of Business & Finance Librarianship, 19:2, 114-124, DOI:10.1080/08963568.2014.883874. http://dx.doi.org/10.1080/08963568.2014.883874

Document Type

Peer-Reviewed Article

Publication Date

2014-04-04

Publisher

Taylor & Francis Group

Language

English

College

Harold B. Lee Library

University Standing at Time of Publication

Administration

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