review, customer engagement, essays
This handbook comprises studies by 69 contributors, most of them professors with PhDs. The book is organized into four parts, each comprising about a quarter of the 22 essays, each with its own references.
Original Publication Citation
Camacho, L. (2020). Handbook of research on customer engagement. Choice, 58(1), 69. Retrieved from http://erl.lib.byu.edu/login/?url=https://www-proquest-com.erl.lib.byu.edu/trade-journals/handbook-research-on-customer-engagement/docview/2460133737/se-2?accountid=4488
BYU ScholarsArchive Citation
Camacho, Leticia, "Handbook of research on customer engagement" (2020). Faculty Publications. 6238.
American Library Association
Harold B. Lee Library
Copyright American Library Association dba CHOICE Sep 2020
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