Keywords
review, customer engagement, essays
Abstract
This handbook comprises studies by 69 contributors, most of them professors with PhDs. The book is organized into four parts, each comprising about a quarter of the 22 essays, each with its own references.
Original Publication Citation
Camacho, L. (2020). Handbook of research on customer engagement. Choice, 58(1), 69. Retrieved from http://erl.lib.byu.edu/login/?url=https://www-proquest-com.erl.lib.byu.edu/trade-journals/handbook-research-on-customer-engagement/docview/2460133737/se-2?accountid=4488
BYU ScholarsArchive Citation
Camacho, Leticia, "Handbook of research on customer engagement" (2020). Faculty Publications. 6238.
https://scholarsarchive.byu.edu/facpub/6238
Document Type
Other
Publication Date
2020-9
Permanent URL
http://hdl.lib.byu.edu/1877/8967
Publisher
American Library Association
Language
English
College
Harold B. Lee Library
Copyright Status
Copyright American Library Association dba CHOICE Sep 2020
Copyright Use Information
https://lib.byu.edu/about/copyright/