Why Students Choose the Branch Campus of a Large University
University, branch, Best Practices, Higher Education
Fonseca and Bird (2007) ask an intriguing question that relates to university branch campuses: “What happened to all the people who thought online learning would drive traditional education out of the market? Just when ‘click’ is supposed to be replacing ‘brick,’ branch campuses are proliferating around the country” (p. 1). These authors believe this growth occurred because “students are fundamentally place-bound . . . [and] desire education within a 30-minute commuting range” (p. 1). Higher education institutions have also expanded branch campuses in foreign countries, extending their international presence (Chester, 2005; Jaschik, 2009; Macdonald, 2006; Wilkins & Huisman, 2010)
Original Publication Citation
Hoyt, J., Howell, S.,(2012). Why students choose the branch campusof a large university. The Journal of Continuing Higher Education,60(2), pp.110-116.
BYU ScholarsArchive Citation
Hoyt, Jeff and Howell, Scott L., "Why Students Choose the Branch Campus of a Large University" (2012). Faculty Publications. 5736.
The Journal of Continuing Higher Education
David O. McKay School of Education
Instructional Psychology and Technology
Copyright Use Information