Why Students Choose the Branch Campus of a Large University

Keywords

University, branch, Best Practices, Higher Education

Abstract

Fonseca and Bird (2007) ask an intriguing question that relates to university branch campuses: “What happened to all the people who thought online learning would drive traditional education out of the market? Just when ‘click’ is supposed to be replacing ‘brick,’ branch campuses are proliferating around the country” (p. 1). These authors believe this growth occurred because “students are fundamentally place-bound . . . [and] desire education within a 30-minute commuting range” (p. 1). Higher education institutions have also expanded branch campuses in foreign countries, extending their international presence (Chester, 2005; Jaschik, 2009; Macdonald, 2006; Wilkins & Huisman, 2010)

Original Publication Citation

Hoyt, J., Howell, S.,(2012). Why students choose the branch campusof a large university. The Journal of Continuing Higher Education,60(2), pp.110-116.

Document Type

Peer-Reviewed Article

Publication Date

2012

Permanent URL

http://hdl.lib.byu.edu/1877/8466

Publisher

The Journal of Continuing Higher Education

Language

English

College

David O. McKay School of Education

Department

Instructional Psychology and Technology

University Standing at Time of Publication

Assistant Professor

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