What Can the Business World Teach Us About Strategic Planning?

Keywords

educators, strategic planning, business, Scorecard

Abstract

The need for a reliable strategic planning framework for distance educators and their institutions has never been greater than it is now. Increased government regulations, accreditation standards, and competition are converging with decreased funding from federal, state, and private sources, and administrators require better strategic planning. A strategic planning model known as the Balanced Scorecard has met with widespread adoption and sweeping success among the business community, but, surprisingly, has not been widely adopted among institutions of higher and distance education. In this article the authors share what they have learned about this strategic planning model through a review of the available literature and their own early efforts to introduce it to their institution, the Division of Continuing Education at Brigham Young University in Provo, Utah.

Original Publication Citation

Spackman, J., Thorup, J., & Howell, S., (Summer, 2015) What can the business world teach us aboutstrategic planning?Online Journal of Distance Learning Administration, 18(2). Retrieved fromhttp://www.westga.edu/~distance/ojdla/

Document Type

Peer-Reviewed Article

Publication Date

2015

Permanent URL

http://hdl.lib.byu.edu/1877/8464

Publisher

Online Journal of Distance Learning Administration

Language

English

College

David O. McKay School of Education

Department

Instructional Psychology and Technology

University Standing at Time of Publication

Assistant Professor

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