Title

Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power

Keywords

book review, purchasing, consumerism

Abstract

Printed on p. 147 of the edited volume Shop- ping for Change: Consumer Activism and the Possibilities of Purchasing Power is a reproduc- tion of a 1944 wartime poster. At its center is the stylized portrait of a well-kept, smiling woman. White gloves cover her delicate hands. A thin purse rests under one arm, and three packages—presumably just purchased—balance neatly in the other. She is surrounded by the images of six equally sanguine men—saluting soldiers, a waving businessman, and a farmer and clerk who lift their hats in respect. Across the poster, in large letters, are the words, ‘‘Thank you Mrs. Consumer—Keep it up!’’

Original Publication Citation

Child, C. (2018). Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power. Contemporary Sociology, 47(6), 724–725.

Document Type

Peer-Reviewed Article

Publication Date

2018-11-12

Publisher

Contemporary Sociology

Language

English

College

Family, Home, and Social Sciences

Department

Sociology

University Standing at Time of Publication

Associate Professor

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