Keywords
mass mailings, miscrosoft office
Abstract
You want to tell 130 clients about several new professional services and send them updated fee schedules. You considered outsourcing the project to a direct-mail ad agency and found the setup alone for each variation of the letter was $65—way over your budget. Worry not. This is a job your support staff should be able to handle after reading this article.
Original Publication Citation
Anderson, B.B., Oprya, L., Romney, M. "Mass Mailings Made Simple," Journal of Accountancy, Vol. 199, No. 4, April 25, pp. 48-55.
BYU ScholarsArchive Citation
Anderson, Bonnie B.; Oprya, Larysa V.; and Romney, Marshall B., "Mass Mailings Made Simple" (2005). Faculty Publications. 389.
https://scholarsarchive.byu.edu/facpub/389
Document Type
Peer-Reviewed Article
Publication Date
2005-04-01
Permanent URL
http://hdl.lib.byu.edu/1877/2667
Publisher
American Institute of Certified Public Accountants
Language
English
College
Marriott School of Management
Department
Accountancy
Copyright Status
© 2005 American Institute of Certified Public Accountants
Copyright Use Information
http://lib.byu.edu/about/copyright/