Using Rhetorical Tropes to Create an Authentic, Meaningful Narrative for a Design Project

Keywords

Rhetorical Tropes, Design Project, Meaningful Narrative

Abstract

Many design students solve design problems through “cool” form, material and color solutions that in the end don’t resonate with their peers, or their professors. What method can design educators use to help move young designers beyond shallow design solutions and into solutions that are meaningful to the student, their peers and a target audience? This paper will outline how to use rhetorical tropes (figures of speech) in design projects to lead students through the generation of authentic, meaningful design narratives that articulate clear, memorable design solutions that resonate with contemporary culture.

Original Publication Citation

Howell, B. (2008) Using Rhetorical Tropes to Create an Authentic, Meaningful Narrative for a Design Project. Conference Proceedings of the 2008 Industrial Design Society of America National Education Conference, Phoenix, Arizona. October.

Document Type

Peer-Reviewed Article

Publication Date

2008

Permanent URL

http://hdl.lib.byu.edu/1877/6120

Publisher

IDSA

Language

English

College

Ira A. Fulton College of Engineering and Technology

Department

Technology

University Standing at Time of Publication

Associate Professor

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