Success rates for product development strategies in new drug development

Eric C. Dahlin, Brigham Young University - Provo
G. M. Nelson
M. Haynes
F. Sargeant

Abstract

While research has examined the likelihood that drugs progress across phases of clinical trials, no research to date has examined the types of product development strategies that are the most likely to be successful in clinical trials. This research seeks to identify the strategies that are most likely to reach the market—those generated using a novel product development strategy or strategies that combine a company's expertise with both drugs and indications, which we call combined experience strategies.