Abstract
A crisis is a pivotal moment for a company, and having prepared communicators can impact the reputation and financial state of a company. But there is currently a gap in learning how to manage a crisis and performing in the workplace. To explore this problem, I analyzed the four most popular textbooks in crisis communications and analyzed how they used theory to help students craft a fitting response to a crisis. My thesis recommends incorporating rhetorical theory, specifically the theory of the rhetorical situation, to bridge theory and practice and provide students with flexible theory to learn how to respond in a crisis.
Degree
MA
College and Department
Humanities; English
Rights
https://lib.byu.edu/about/copyright/
BYU ScholarsArchive Citation
Johnson, Maren Louise, "The Rhetoric of Teaching a Crisis: Incorporating Rhetorical Pedagogy into Crisis Communications Textbooks" (2023). Theses and Dissertations. 9914.
https://scholarsarchive.byu.edu/etd/9914
Date Submitted
2023-04-19
Document Type
Thesis
Handle
http://hdl.lib.byu.edu/1877/etd12752
Keywords
crisis communications, rhetorical theory, crisis communications textbooks, rhetorical pedagogy
Language
english