Abstract

This study explores the political messages framed within the cover of Vogue magazines by reviewing the published issues that surround election season. By focusing on the intersection of politics and fashion through the visual representation provided by a prestigious, globally known fashion magazine, the research will observe the potential increase and growth of political involvement within influence of the fashion industry. This study will begin with the October, November, and December covers from the 2016 and 2020 presidential election. These will be accompanied by the January, February, and March covers of the following years. Guided by semiotic analysis and visual rhetoric theories, this study will focus on developing this upcoming avenue of research by exploring how fashion is utilizing its power to bring attention to current events within a political atmosphere. While typically seen as feminine, Vogue magazine has been able to tap into a variety of audiences including previously politically charged groups such as feminists. As such, this research will allow for new insight regarding the overarching effects of visual media as seen through magazines, as well as their potential impact with targeted audiences.

Degree

MA

College and Department

Fine Arts and Communications; Communications

Rights

https://lib.byu.edu/about/copyright/

Date Submitted

2022-04-01

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etd12719

Keywords

fashion, Vogue, feminism, women in politics, semiotic analysis, rhetoric

Language

english

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