Abstract

The purpose of this study is to examine the effect of experience staging techniques (personalization through co-creation and multisensory stimuli) on engagement level. This study also explores the possible contribution of experience staging techniques as practical tools that recreation professionals can use to better engage participants in recreation activities and events. A 2-way univariate ANOVA revealed no significant relationship between the use of co-creative and multisensory stimulating techniques and engagement levels in participants (F (3,200) = .263, p = .826, partial η2 = .004). Practical applications for recreation professionals and further research opportunities are discussed.

Degree

MS

College and Department

Management

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

2019-08-01

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etd10954

Keywords

engagement, experience staging, personalization, co-creation, multisensory stimuli

Language

english

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