The purpose of this study is to examine the effect of experience staging techniques (personalization through co-creation and multisensory stimuli) on engagement level. This study also explores the possible contribution of experience staging techniques as practical tools that recreation professionals can use to better engage participants in recreation activities and events. A 2-way univariate ANOVA revealed no significant relationship between the use of co-creative and multisensory stimulating techniques and engagement levels in participants (F (3,200) = .263, p = .826, partial Î·2 = .004). Practical applications for recreation professionals and further research opportunities are discussed.
College and Department
Marriott School of Management; Management
BYU ScholarsArchive Citation
Watanabe, Emerson Ferrell, "A Quasi-Experimental Study of the Effect of Experience Staging Techniques on Engagement" (2019). Theses and Dissertations. 7555.
engagement, experience staging, personalization, co-creation, multisensory stimuli