Abstract
The purpose of this study is to examine the effect of experience staging techniques (personalization through co-creation and multisensory stimuli) on engagement level. This study also explores the possible contribution of experience staging techniques as practical tools that recreation professionals can use to better engage participants in recreation activities and events. A 2-way univariate ANOVA revealed no significant relationship between the use of co-creative and multisensory stimulating techniques and engagement levels in participants (F (3,200) = .263, p = .826, partial η2 = .004). Practical applications for recreation professionals and further research opportunities are discussed.
Degree
MS
College and Department
Marriott School of Management; Management
Rights
http://lib.byu.edu/about/copyright/
BYU ScholarsArchive Citation
Watanabe, Emerson Ferrell, "A Quasi-Experimental Study of the Effect of Experience Staging Techniques on Engagement" (2019). Theses and Dissertations. 7555.
https://scholarsarchive.byu.edu/etd/7555
Date Submitted
2019-08-01
Document Type
Thesis
Handle
http://hdl.lib.byu.edu/1877/etd10954
Keywords
engagement, experience staging, personalization, co-creation, multisensory stimuli
Language
english