Abstract

To find if video enjoyment was deeper for people with ADHD (attention deficit/hyperactive disorder) than for their non-ADHD peers, subjects with ADHD, and without, had their eye movement tracked during video exposure to determine average saccade rates. I interviewed subjects using pre-tested statements to establish periods of flow state (a measure of enjoyment). Results indicate that there is a deeper sense of enjoyment for people with ADHD, as subjects with ADHD passed a greater average time in flow state during video consumption (27% compared to 21%). Furthermore, the effects of flow state on the eye movement of those with ADHD was much greater than the effects of flow state on the eye movement of the non-ADHD control group. Average saccade rates jumped up 0.15 saccades per second when comparing out-of-flow to in-flow states for the ADHD group, while the average saccade rate for the non-ADHD group increased only 0.03 saccades per second when comparing out-of-flow to in-flow states. This helps further understanding of why people with ADHD consume more screen time than their non-ADHD peers; they may be more inclined to choose video consumption as an activity since the enjoyment they receive from video consumption is deeper and more frequent.

Degree

College and Department

Fine Arts and Communications; Communications

Rights

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