Abstract

Social media has been used in a variety of contexts to connect people of varying backgrounds and as a method of teaching. This thesis collaborated with the Utah County Women, Infants, and Children (WIC) department to develop an online course management system that facilitated research to evaluate the effectiveness of social media on nutrition behavior and attitude changes among WIC clients. We created a toddler themed Facebook page in conjunction with the online nutrition classes and provided the opportunity for clients to use them. Previous social media research used individuals that had agreed to participate in the social media experiment whereas this research let them choose whether or not to participate. The Facebook intervention proved ineffective. In response, we developed surveys to gather the criteria and strategies from WIC clients and existing WIC themed Facebook pages that could be used for a best-case social media intervention.

Degree

MS

College and Department

Ira A. Fulton College of Engineering and Technology; Technology

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

2014-03-18

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etd6860

Keywords

WIC, social media, facebook, CMS, content management system

Language

English

Technology Emphasis

Information Technology (IT)

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