Abstract

A content analysis of Latter-day Saint Instagram influencers is relevant to understanding what persuasive elements religious social media influencers include in their content. Observing instances that influencers persuade, establish credibility, develop trust, forge logical arguments, and engage the emotions of followers allow influencers to understand what constitutes engaging content. This study found that Latter-day Saint Instagram influencers posted emotive content that encouraged followers to continue to engage with their content, and/or endorsed another account or organizational influencer. This combination of pathos persuasion and endorsement authenticity shows that followers seek to participate in religion online as part of their regular worship.

Degree

College and Department

Fine Arts and Communications; Communications

Rights

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