Abstract

This study examines the career barriers female public relations professors face through the lens of Brubaker et al.'s (2025) theoretical model of "The Confidence Trap." While existing research has explored gender disparities in the PR industry, limited scholarship has investigated the challenges faced by women in PR academia. This qualitative study utilizes in-depth, semi-structured interviews with 22 female public relations professors currently on the tenure track or who have earned tenure at R1 and R2 research institutions in the United States. Thematic analysis of interview transcripts revealed that traditional barriers--such as the glass ceiling, sticky floors, maternal walls, and sexism--manifest uniquely in academia, impacting tenure attainment, leadership opportunities, and professional confidence. Organizational challenges, including unequal service burdens, pay disparities, and biased student evaluations, further reinforce systemic inequities. Additionally, many participants reported personal struggles with imposter syndrome and self-doubt, discouraging them from pursuing leadership roles. Proposed solutions emphasize advocacy, mentorship, leadership training, and institutional policy reforms to support women's professional growth.

Degree

College and Department

Fine Arts and Communications; Communications

Rights

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