Abstract

This study conducts a frequency analysis on the Black stereotypes portrayed in popular basketball films through the lens of media framing. Academic literature has made a frequent topic of racial bias and its role in professional sports, particularly through sports media. However, there is a gap in the literature when looking specifically at basketball films as a whole and the prevalence therein of racial stereotypes, specifically Black stereotypes. Using framing theory as the backbone of the study, a frequency analysis was completed of main characters in the ten most popular basketball films to identify what Black Stereotypes arise. Most common stereotypes found included topics of personality, vocabulary, body type, body fitness, and socioeconomic status and its associated activities.

Degree

College and Department

Fine Arts and Communications; Communications

Rights

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