Abstract

This article examines the online book club called Victober, which is held every October on Youtube and other social media apps. As a qualitive case study, the research uses interviews, observations, and digital documents to explore the interactions and informal learning experiences of four women who participated in Victober 2022. The author identifies five overarching themes that emerged from the data: content creation, community identity, individual identity, rewards, and anticipation. These themes highlight the significance of content creation for YouTube and social media platforms, the sense of community fostered by Victober, the balance between individuality and belonging, the rewards of participation including creative exploration and social satisfaction, and the excitement leading up to the event. The research reveals the informal learning opportunities provided by Victober, including the development of reading and writing skills, exploration of the Victorian era, and the practice of content creation. It also emphasizes the social nature of reading and the role of social media as a venue for literary discussions. The article has implications for the understanding of informal learners in online affinity spaces.

Degree

College and Department

David O. McKay School of Education; Instructional Psychology and Technology

Rights

https://lib.byu.edu/about/copyright/