Abstract

Communication research has begun to assess the unique relationship between social comparison, social media, and body image (Lewallen & Behm-Morawitz, 2016), yet little research has been done to assess the unique connection between body dissatisfaction, social media filters, and cosmetic surgery (Beos et al., 2021). Studies have found that viewing edited body images on Instagram positively correlates with decreased body satisfaction and behaviors of body objectification (Tiggemann, & Barbato, 2018). This study used a series of scales to measure individuals' media exposure (MTUAS: Rosen et al., 2013) body area satisfaction (BASS; Brown et al., 1990), facial region satisfaction (FRSS; Guthrie et al., 2008), cosmetic surgery normative beliefs (ACSS; Henderson-King & Henderson-King, 2005), and Instagram appearance comparison (IACS; Di Gesto et al., 2020) in conjunction with eye-tracking, and social comparison theory (Festinger, 1954). Measures were used to assess characteristics in visual processing behavior among women at differing levels of IACS, BASS, FRSS, and ACSS, and if media exposure and Instagram comparison tendencies are connected to body area satisfaction and cosmetic surgery normative beliefs. A sample of 120 females 18 years of age and older who use social media completed the scales two weeks before being eye-tracked where they viewed three images of a female's face with and without makeup and one that had been digitally enhanced. Results revealed that media exposure was not connected to cosmetic surgery normative beliefs and that Instagram comparison tendencies were not linked to cosmetic surgery normative beliefs with visual attention, yet a positive trend was observed in that direction. Implications for social comparison theory and recommendations for future research relating to facial beauty filters are discussed.

Degree

MA

College and Department

Fine Arts and Communications; Communications

Rights

https://lib.byu.edu/about/copyright/

Date Submitted

2022-08-18

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etd12890

Keywords

body image, beauty filters, cosmetic surgery, social comparison theory, eye-tracking

Language

english

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