Author Date

2025-07-14

Degree Name

Department

Management

College

Marriott School of Management

Defense Date

2025-07-17

Publication Date

2025-07-30

First Faculty Advisor

James Oldroyd

First Faculty Reader

Scott Murff

Honors Coordinator

Mark Hansen

Keywords

international business, culture, organizational structure, saving a company

Abstract

In an increasingly globalized world, navigating cultural differences is crucial to success in international business. This paper examines the application of cultural international business principles through a case study of Halloren Chocolate, Germany’s oldest chocolate factory. Using Erin Meyer’s Eight-Scale Tool for Mapping Cultural Differences, the study addresses the challenges that Darren Elhert, a Canadian businessman, faced while course-correcting the factory.

The paper analyzes how Halloren’s traditional, Eastern German culture hindered its ability to compete in the modern global marketplace. The case study focused on Elhert’s efforts to revive a stagnant company culture while preserving its national heritage. Through primary interviews with Darren and other longtime employees, as well as secondary research on international business strategy, the paper examines Halloren’s internal perception of its culture and heritage.

This thesis contributes to international business literature by offering an introductory case study with real-world application of strategic frameworks. It highlights how understanding cultural context is not only advantageous, but crucial to meaningful organizational change and sustainable international growth.