Degree Name

Department

Experience Design and Management

College

Marriott School of Management

Defense Date

2024-03-05

Publication Date

2024-03-15

First Faculty Advisor

Camilla Hodge

First Faculty Reader

Peter Ward

Second Faculty Reader

Mat Duerden

Honors Coordinator

Brian Hill

Keywords

Transformative Learning Theory, Immersion, Design Thinking, Experience Design, Transformation

Abstract

Through this creative project, Transformative Learning Theory and immersion are implemented into the redesign of a core business class in Brigham Young University’s Experience Design and Management discipline. Experience design principles of empathize, define, ideate, prototype, and test are discussed and used to map out the redesign of EXDM 415, Experience-Centric Management. Empathy data was collected through course evaluations, emailed correspondence, and word of mouth. The data was then used to define underlying needs of students and potential concerns from previous iterations of the course. The class prototype consists of newly developed learning outcomes/objectives, immersive class simulations, and an employee handbook. The prototype is tested through class implementation. Feedback is collected through focus groups and ongoing course evaluations.