Bank of American Fork, marketing plan, perceptions
Bank of American Fork wishes to facilitate further growth. To achieve this goal, BAF has hired Greg Soter, of Soter Associates Inc., to develop a more aggressive marketing plan. Sorter Associates has asked Stelter Marketeers to discover the community's perception by conducting a comprehensive image study of Bank of American Fork. Three market segments have been the focus of the study; personal account customers, personal account non-customers, and business account customers. The objective has been to determine the perceptions of each market segment. Stelter Marketeers comprised of Jennifer Holladay, Roger Kerr, Phil Upton-Rowley, Miriam Stelter, Dan Weber.
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Holladay, Jennifer; Kerr, Roger; Upton-Rowley, Phil; and Stelter, Miriam, "Image study for Bank of American Fork: Research report" (1997). Student Publications. 41.
Marriott School of Management
© 1997 Brigham Young University;
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