Choose to give, influential factors, fundraising
With the end of the 5-to-1 contribution matching for the Choose to Give (C20) fundraising initiative, the organization faces new important strategic decisions. According to our research, the 5-to-1 match was the most influential factor in a student's decision to participate in C2G. The absence of the match can, however, be offset by successfully retaining past C2G participators and by gaining new participators. Marketing research team is comprised of Scott Cowley, Katie Hanks, Elizabeth Hunt, and Austin Carter.
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Cowley, Scott; Hanks, Katie; Hunt, Elizabeth; and Carter, Austin, "C2G Research Results" (2007). All Student Publications. 31.
Marriott School of Management
© 2007 Brigham Young University;
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