Keywords

Choose to give, influential factors, fundraising

Abstract

With the end of the 5-to-1 contribution matching for the Choose to Give (C20) fundraising initiative, the organization faces new important strategic decisions. According to our research, the 5-to-1 match was the most influential factor in a student's decision to participate in C2G. The absence of the match can, however, be offset by successfully retaining past C2G participators and by gaining new participators. Marketing research team is comprised of Scott Cowley, Katie Hanks, Elizabeth Hunt, and Austin Carter.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.