veterinary market, radiography practices, technology limitations, market entry, Nomad
J. Elliott Dozier, Eric Lopez, and Dharshaun Turner (hereafter referred to as BYU Vet team) conducted a marketing research project for Aribex Inc, to help the company learn more about the veterinary industry and determine a market entry strategy, Representatives at Aribex gave the BYU Vet team the following objectives to determine the scope of the research: 1. Understand the Veterinary market and practices 2. Discover current Radiography practices 3. Discover technology imperfections/limitations 4. Determine acceptance/concern for NOMAD 5. Propose market entry strategy BYU Vet Team is comprised of J. Elliot Dozier, Eric Lopez, and Dharshaun Turner.
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Dozier, J. Elliott; Lopez, Eric; and Turner, Dharshaun, "Aribex Nomad Veterinary: A Study of the role of X-Ray Technology in the Veterinary Industry" (2007). All Student Publications. 23.
Marriott School of Management
© 2007 Brigham Young University
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