Join Scott Rackham (professor at BYU and CMO of Sensapure Flavors and Dyad labs) and Spencer McWilliams as they enter the world of branding. Scott discusses his experiences in brand management and the power that branding has in marketing.
Rackham, Scott and McWilliams, Spencer, "Scott Rackham on Branding" (2021). Measuring Success Right. 122.