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Document Type
Podcast
Publication Date
8-9-2021
Abstract
Join Scott Rackham (professor at BYU and CMO of Sensapure Flavors and Dyad labs) and Spencer McWilliams as they enter the world of branding. Scott discusses his experiences in brand management and the power that branding has in marketing.
Recommended Citation
Rackham, Scott and McWilliams, Spencer, "Scott Rackham on Branding" (2021). Measuring Success Right. 122.
https://scholarsarchive.byu.edu/measuringsuccessright/122
