Dr. Bruce Money on Negotiations and Marketing

Authors

Bruce Money
Spencer McWilliams

Document Type

Podcast

Publication Date

2-22-2021

Abstract

Needing some tips on negotiations? Join Dr. Bruce Money, the BYU Fred Meyer Professor of Marketing and International Business and Executive Director, and Spencer McWilliams as they discuss the skill of negotiations as well as marketing and how it is constantly changing. Dr. Money also shares some insights on students and careers and how they can be empowered through negotiations.

Recommended Citation

Money, Bruce and McWilliams, Spencer, "Dr. Bruce Money on Negotiations and Marketing" (2021). Measuring Success Right. 100.
https://scholarsarchive.byu.edu/measuringsuccessright/100