advertising, Jussi Bjorling


One of the clearest proofs of Jussi’s enormous popularity in Sweden is the frequent use of his name in advertising. His name and portrait were not only used when his concerts or his recordings were advertised, but his commercial potential was taken advantage of to promote both products which could to some extent be related to his profession, like pianos, radio receivers and lozenges, but also a wide array of other products: typewriters, razor blades, fountain pens, newspapers, perfume, vermouth and whisky. This article will present a selection of these advertisements and give an idea of their background.

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