BYU ScholarsArchive

Title

Marketing To The Middle Class: Tourism In The 20th Century

Authors

Abby Wheatley
Emily Melear
Candace Workman
Brynn Riley

Files

Keywords

Poster ID #447

Abstract

Advertisements and promotional material from the 1950s to the present give unique historical insight into American middle class travel patterns. We researched how advertising of Route 66, State Slogans, Colorado Ski towns, and the Walt Disney Company focused on marketing experiences to families as opposed to marketing the site location itself. We aim to discover how advertising portrays a certain image and whether that portrayal is accurate with the experience in reality.

Description

The Annual Mary Lou Fulton Mentored Research Conference showcases some of the best student research from the College of Family, Home, and Social Sciences. The mentored learning program encourages undergraduate students to participate in hands-on and practical research under the direction of a faculty member. Students create these posters as an aide in presenting the results of their research to the public, faculty, and their peers.

BYU ScholarsArchive Citation

Wheatley, Abby; Melear, Emily; Workman, Candace; and Riley, Brynn, "Marketing To The Middle Class: Tourism In The 20th Century" (2010). FHSS Mentored Research Conference. 81.
https://scholarsarchive.byu.edu/fhssconference_studentpub/81

Publication Date

2010-04-01

Permanent URL

http://hdl.lib.byu.edu/1877/2312

Language

English

College

Family, Home, and Social Sciences

Department

History

Copyright Status

© 2010, Abby Wheatley, et al.;

Copyright Use Information

http://lib.byu.edu/about/copyright/