Review, Market Research, Global Market Information Database
Business students come to the library looking for quantitative and qualitative marketing research. They request sources containing information about a market, customers, potential competitors, and trends in a specific industry in order to work on a business plan, an entrepreneur-ship project, or a research paper. This review compares three databases that are useful for finding market research information. Global Market Information Database (GMID) was previously reviewed in Volume 12,Issue 1, but is included here to allow for comparisons to Mintel and MarketLine.
Original Publication Citation
Camacho, L. (2007). Market research databases: Comparison of Mintel reports academic, MarketLine business information center, and global market information database. Journal of Business & Finance Librarianship, 13(2), 157-161.
BYU ScholarsArchive Citation
Camacho, Leticia, "Market Research Databases: Comparison of Mintel Reports Academic, Market Line Business Information Center, and Global Market Information Database" (2007). Faculty Publications. 6246.
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