Title

Movements, Markets and Fields: The Effects of Anti-Sweatshop Campaigns on U.S. Firms, 1993-2000

Keywords

social movement, corporation, sweatshop, sales, stock performance

Abstract

How do social movements influence corporations? Recent work suggests that movements can inflict material damage on their targets and shape categories of evaluation in organizational fields. Extending these ideas, we examine the effects of anti-sweatshop campaigns on sales, stock performance, reputation and specialized ratings of U.S. firms, using fixed-effects regression models and event study methods. The analysis demonstrates that social movements can in some circumstances shape both the markets and fields that firms inhabit. Specifically, anti-sweatshop campaigns (1. had negative effects on sales (though only among certain types of firms), (2. influenced stock prices, and (3. shaped specialized ratings of corporate responsibility. They also diminished previously positive corporate reputations (to a modest degree) but did not radically alter reputational hierarchies in the business community.

Original Publication Citation

Bartley, Tim and Curtis Child. 2012. “Movements, Markets, and Fields: The Effects of Anti-Sweatshop Campaigns on U.S. Firms, 1993-2000.” Social Forces 90(2):425-451.

Document Type

Peer-Reviewed Article

Publication Date

2011-12

Publisher

Social Forces

Language

English

College

Family, Home, and Social Sciences

Department

Sociology

University Standing at Time of Publication

Associate Professor

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