This study was an attempt to determine to what extent personal contacts, as a part of student recruitment, acquainted high school seniors of 1958 with Brigham Young University and influenced them in their enrollment. Opinions of college freshmen who were graduated from high schools visited by a B.Y.U. public relations representative were elicited by mail questionnaire. Respondents were asked to list the means through which they became "acquainted" with the University. They were also asked to list what "influenced" them to attend. Personal contacts by a public relations representative were considered among various means of "acquaintance" and "influence" of a public relations nature to provide relative comparison. A specific question also asked whether a visit by the public relations representative influenced students to enroll at B.Y.U. Accompanying the areas inviting opinions on means of "acquaintance" and of "influence" was an area inviting free response regarding what the students "reasons" were for enrolling. It was recognized that "reasons" for attending an institution are not necessarily attributed to the source of "acquaintance" or the source of "influence." "Reasons," it was recognized, were likely to be attributed to institutional characteristics established by ideals, objectives, location, course offerings, and others. A series of questions were included to determine students' opinions on whether a college representative could provide assistance toward college orientation of high school students, and whether he could provide assistance, in addition to orientation given by high school guidance personnel and a class unit of college orientation.
College and Department
BYU ScholarsArchive Citation
Nelson, Dale L., "An Evaluation of Public Relations Contacts with High School Seniors Made by a Representative of Brigham Young University" (1959). Theses and Dissertations. 8701.
public relations, high school seniors, high school visits