Protecting Professional Football: A Case Study of Crisis Communication Tactics Demonstrated During the Concussion Crisis by the National Football League and the Introduction of Cultural Ingrainment as a Component in Crisis Communications Models
This research analyzes the crisis communications tactics employed by the National Football League at key points during the concussion crisis in relation to strategies recommended by models based on image restoration theory and situational crisis communications theory. The discrepancies between the NFL's tactics and recommended situational tactics, viewed in light of the financial and market increases for the league over the duration of the crisis, show the need for an additional component in accepted crisis communications models. Cultural ingrainment is posited as a component to be added to present models as a mitigating factor of organizational harm in cases of strong attribution of organizational responsibility. This addition of cultural ingrainment provides an explanation for the possibility of so-called “invincible brands.”
College and Department
Fine Arts and Communications; Communications
BYU ScholarsArchive Citation
Mower, Jordan Todd, "Protecting Professional Football: A Case Study of Crisis Communication Tactics Demonstrated During the Concussion Crisis by the National Football League and the Introduction of Cultural Ingrainment as a Component in Crisis Communications Models" (2015). Theses and Dissertations. 5791.
crisis communications, situational crisis communication theory, image restoration theory, public relations ethics, cultural ingrainment, invincible brands