Seventy-five directors of the Institutes of Religion of The Church of Jesus Christ of Latter-day Saints in California, responded to a questionnaire regarding their public relations' practices. Institute directors with formal training in public relations utilized more practices, an average of 30.4, than directors without formal training who used an average of 26.9 practices. Institute directors in different locations (divisions) did not differ in the average number of practices used. Seventeen percent of the directors had structured public relations' programs. Directors emphasized more frequently public relations practices relating to priesthood leaders (72 percent) and students (67 percent) than practices relating to parents (33 percent) and campus leaders (33 percent).
College and Department
David O. McKay School of Education; Educational Leadership and Foundations
BYU ScholarsArchive Citation
Louw, Ronald Charl, "The Public Relations Practices of Directors of Institutes of Religion of The Church of Jesus Christ of Latter-Day Saints in California, 1974-75" (1976). Theses and Dissertations. 4888.
Christian education, California, Public relations, Mormons, Mormonism, Education