The purpose of this investigation was to try to measure the perceived effect of three films upon L. D. S. college student's attitudes toward premarital affection immediately after viewing each film and over a time interval of three to four weeks. The sample consisted of seven health classes (180 males and 195 females in total) in the Department of Health Education at the Brigham Young University. A questionnaire was devised by the investigator and used as the instrument to determine the student's perceived attitudes toward premarital affection.
The students evidenced significance change in the conservative direction only after viewing the film "How Do I Love Thee." None of the three films effected attitude change over the time interval of three to four weeks. The favorable response, positive respones, and the perceived contributed information given for each film dropped over the time interval of three to four weeks.
College and Department
Family, Home, and Social Sciences; Family Life
BYU ScholarsArchive Citation
Cunningham, William R., "A Study of the Impact of Three Films Upon LDS College Students' Acceptance of Certain Patterns of Affection" (1969). Theses and Dissertations. 4629.
Sexual ethics, Motion pictures, Moral aspects, ethical aspects, Mormon doctrine, Morality, Chastity