Candidates for public office expend a tremendous amount of time, energy, and financial resources in the hopes of connecting with voters. And because voters differ in their levels of political involvement, candidates need to utilize various avenues to make these connections with the electorate. One way that candidates convey their personal values and characteristics is by showcasing themselves as being involved in and knowledgeable about sports. This thesis utilized an experimental design to analyze whether a candidate's involvement in sports actually has an impact on how voters evaluate the candidate's image. Results indicated that voters' gender, as well as their levels of political knowledge, helps predict how they will evaluate a political candidate's image.
College and Department
Fine Arts and Communications; Communications
BYU ScholarsArchive Citation
Curry, Alexander Lawrence, "The Intersection of Politics and Sports" (2012). Theses and Dissertations. 3296.
politics, campaign, candidate, politician, voters, sports, athletics