The present study was an adaptation of Richeson and Nussbaum's (2004) study of racism to gender bias. Two different gender ideologies were theoretically analyzed, then the influence of these ideologies on implicit and explicit forms of gender bias was examined. Psychology undergraduates were presented with a prompt promoting either a sexblind or sexaware approach to reducing gender bias. Participants then completed a measure of implicit (IAT Gender/Career) and explicit (MAWWWS) bias. Results suggested that, relative to the sexaware perspective, the sexblind perspective generated less implicit gender bias. There was no difference between ideological groups on the explicit measure. The findings of the present study increase the body of literature on the sexblind and sexaware ideologies and call into question the assumption that sexism and racism are analogous constructs.
College and Department
Family, Home, and Social Sciences; Psychology
BYU ScholarsArchive Citation
Nichol, Katie, "The Effect of Sexblindness and Sexawareness on Workplace Related Gender Bias" (2011). All Theses and Dissertations. 2882.
racism, sexism, sexblind, sexaware, IAT, MAWWWS