Abstract

Seventy-five directors of the Institutes of Religion of The Church of Jesus Christ of Latter-day Saints in California, responded to a questionnaire regarding their public relations' practices. Institute directors with formal training in public relations utilized more practices, an average of 30.4, than directors without formal training who used an average of 26.9 practices. Institute directors in different locations (divisions) did not differ in the average number of practices used. Seventeen percent of the directors had structured public relations' programs. Directors emphasized more frequently public relations practices relating to priesthood leaders (72 percent) and students (67 percent) than practices relating to parents (33 percent) and campus leaders (33 percent).

Degree

EdD

College and Department

David O. McKay School of Education; Educational Leadership and Foundations

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

1976

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etdm435

Keywords

Christian education, California, Public relations, Mormons, Mormonism, Education

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