Abstract

Recent studies have shown that a number of researchers have turned to the concept of the interpretive community to explain how audiences interpret the media within the context of their everyday experiences (Biocca, 1989; Gunter, 1989; Lindlof, 1989, 1992; Radway, 1984; Schrøder, 1994). D. A. Stout (1993) conducted a study that discovered three interpretive communities among LDS women who watch television, establishing that interpretive communities do exist among religious media audiences.

In 1994, K. Schrøder showed that the interpretive community can be further understood by taking a "social semiotic" approach to analyzing interpretive community members' social interaction with other communities. This study explored the nature of the interpretive community by using qualitative methodology and a social semiotic approach to analyze the social interaction patterns of Stout's (1993) interpretive communities of LDS women who watch television.

Degree

College and Department

Fine Arts and Communications; Communications

Rights

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