Abstract

Because the need exists for a professional image among lady missionaries, this thesis will define what knowledge concerning communication of clothing is necessary in order to create a desirable image of professionalism. The term "professional" is derived from available research describing the most appropriate attire for women business executives. In lieu of an experimental study by this author, the interpretation of the professional look is supported by Molloy's extensive research on women's wearing apparel. His research shows that beyond a doubt, the skirted suit and blouse give women "a look of authority and a sense of presence in business." In fact, when a woman is dressed in a good suit, "it is easier to give orders and have them carried out."

Degree

MA

College and Department

Fine Arts and Communications; Communications

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

1982

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etdm115

Keywords

Clothing and dress, Mormons, Costume, Mormon missionaries

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