Abstract

Corporate websites provide outsiders with a glimpse into organizations. 200 companies from among Glassdoor's "Best Companies to Work For" lists for 2013 and 2014, along with a list of Fortune 100 companies were analyzed through a textual analysis for how a company communicates diversity on their corporate websites. Findings revealed six suggestions for organizations on how best to communicate diversity on their corporate websites. The suggestions include: Be transparent, dedicate a single webpage, use testimonials, title the web page "Diversity and Inclusion," have diversity reach beyond the corporate website, and provide realistic pictures. Using Geertz and Pacanowsky's Cultural Approach to Organizations, this study developed a new approach to studying corporate culture through websites called, the Website Approach to Corporate Culture. This new approach explains that corporate culture transcends the workplace into the Internet sphere and is studied through corporate websites.

Degree

MA

College and Department

Fine Arts and Communications; Communications

Rights

http://lib.byu.edu/about/copyright/

Date Submitted

2014-03-20

Document Type

Thesis

Handle

http://hdl.lib.byu.edu/1877/etd6878

Keywords

corporate culture, diversity, inclusion, website research, corporate communications, religious diversity

Included in

Communication Commons

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