Abstract

The purpose of this study was to examine the relationship between media use and body image in senior citizens. This study specifically targeted older people who participate in regular physical activity. Seniors participating in the 2006 Huntsman World Senior Games in St. George, Utah were surveyed concerning current body image and total media use. The sample included 691 participants. Lower body image scores were recorded among seniors who watched greater amounts of television. Magazine readership and body image displayed no relationship among men or women. Total media use did not influence body image scores among seniors. Male participants exhibited a stronger relationship than female participants between television use and low body image scores. Results indicated that males were vulnerable to messages targeting body image in a similar way to that of females. The findings of this study suggest that individuals may still be influenced by ultra thin images prevalent in media well into their older years.

Degree

College and Department

Fine Arts and Communications; Communications

Rights

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